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A Good Design = Inspirations + Passion + A lot of Coffee

Hi, I'm Michelle Ma

Design lead of KiroKiro Agentic IDE @ AWS based in LocationSeattle WA USA

Previously worked with Amazon Alexa, Google, and Shimo.im

Georgia Tech alumni (labs: Ubicomp, SonLab). Go Jackets!

What I do  Agentic Experience Generative AI Ubiquitous Computing Multimodality UX

Kiro Agentic IDE

AWS • 2024-2025

Agentic Experience Developer Tool

Kiro is AWS’s new agentic IDE, built around a spec-driven workflow that helps developers move from requirements to technical design to structured tasks with the support of AI agents. It goes beyond code recommendation or single-task completions through chat, enabling developers to work with agents that understand context and execute across the full development lifecycle.
As design lead of Kiro, I define how these agentic capabilities come to life in the IDE, ensuring the workflows are intuitive, transparent, and productive. I also drive design strategy and collaborate closely with product, engineering, and science teams to continuously evolve Kiro while aligning it with AWS’s broader developer tools ecosystem.

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Kiro Work

Alexa+ on Mobile App

Amazon • 2023-2024

Mobile App AI Assistant

Alexa+ is Amazon’s new generative AI–powered evolution of Alexa, designed to deliver more natural conversations, personalized assistance, and intelligent task automation across devices.
As the design lead for Alexa+ on the Alexa mobile app, I spearhead the integration of these AI-powered features into the mobile experience, ensuring they are accessible, intuitive, and impactful on-the-go. My role bridges mobile with other endpoints such as Echo and web, collaborating with fellow design leads to maintain a consistent user experience across platforms. Alongside enabling new AI-driven functionality, I continue to evolve core functional pillars with enhanced design solutions, while driving design planning and contributing to the overall product strategy.

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Amazon Alexa Work
Michelle Ma

More About Michelle

With a cross-disciplinary background, I work at the intersection of design, product, engineering, and science—translating complex technologies into approachable, cohesive, and useful experiences. I’m especially passionate about how we embrace emerging technologies to empower people in meaningful ways.

Outside of work, I’m based in the Seattle area, where I spend much of my time in the garden—growing hydrangeas, climbing roses, and a Japanese maple that I hope will survive our windy winters. I also love cooking, especially traditional Asian dishes and experimenting with new baking techniques. When I’m not in the kitchen, I’m usually hanging out with my cat, Tuanz, who makes sure I take plenty of breaks from my screen.

Area of Expertise
UX Design & Research

Human-Centered Design (HCD)
Design System
Accessibility (A11y) & Inclusive Design
User Research & Usability Testing

Product & Strategy

Enterprise Product Design
Customer-Facing Product Design
Product Roadmap Planning
Metrics-Driven Design & Analytics

Generative AI & Emerging Tech

Conversational Experience
Multimodality Interaction
AI-Assisted Workflows / AI Agents
AI Tooling & Developer Platforms

Platforms & Endpoints
Mobile Responsive Web Desktop Client Wearables Voice User Interface
Coffee

Inbox open, coffee brewing

Let's make ideas happen