About Me


I'm Michelle MA, a designer driven by curiosity, compassion and dissatisfaction. I currently work as a Graduate Research Assistant in Sonification Lab at Georgia Tech. Graduated from HK PolyU School of Design in 2014 as a master student, I previously worked with Shimo.im - a startup in Beijing China, exploring and designing online real-time collaborative productivity tool. Since 2011, I have collaborated with various companies in Hong Kong and Beijing.

As a designer, I don't feel myself defined by the work I have done. I define myself by the work I want to do. I believe skills can be trained - personality is inherent. My personality is what separates me from others. Rather than getting awards, advancing status, or gaining accolades, I prefer to keep learning, continue challenging myself, and do meaningful things that matter.

My Design Philosophy - What is a good design to me

A good design sparks connections instead of isolations between people.
A good design brings clarity and delight, not complexity and burden.
A good design inspires people to explore instead of imbuing concepts.
A good design comes with integrity and will not manipulate users.
A good design cultivates habits but will not develop addiction.



Georgia Institute of Technology, Atlanta GA USA [09/2017 - 06/2019 Expected]

MS Human Computer Interaction - Industrial Design Track, College of Design

The Hong Kong Polytechnic University, Hong Kong [09/2013 - 06/2014]

MDes Interaction Design, School of Design

  • Graduated with Distinction

The Hong Kong Polytechnic University, Hong Kong [09/2009 - 06/2013]

BEng(Hons) Product Analysis & Engineering Design, Department of Mechanical Engineering

  • Graduated with First Class Honors & Outstanding Academic Performance

Dublin Institute of Technology, Ireland [01/2012 - 07/2012]

Product Design (Exchange), Applied Science


Hardware UX Design Intern | Google, Mountain View CA US [05/2018 - 08/2018]

  • Creating magic spells.

Graduate Research Assistant | Georgia Institute of Technology, GA US [01/2018 - 04/2018]

  • In charge of design, development, user testing and evaluation of SWAN 2.0 Audio-Based AR Indoor Wayfinding System.
  • Responsible for user testing, analysis and iterations of SWAN VR Indoor Navigation System.

Senior UX Designer | Shimo.im, China [01/2017 - 08/2017]

  • Led the design of the cloud-based multi-user collaborative productivity tool and led the endeavor in iterative evolvement.
  • In charge of user experience and user interface design, and brand design.

Product Manager | AiNemo Inc, China [08/2016 - 12/2016]

  • Initiated the packaging refinement project and redesigned the product package that led to more than 50% cost reduction for material, manufacturing and storage.
  • Led the interactive retail system design and development project from ideation to implementation, played managerial role across multiple internal teams including design, development, testing, operation, marketing and sales.

UX Design Lead | Beijing Sensoro Technology Co Ltd, China [07/2014 - 07/2016]

  • Co-directed the R&D of Yunzi SCRM Platform, an online client resource management data platform, which serves more than 30,000 of enterprise clients.
  • Led the design of 5 major inter-organizational projects including Real Madrid International Champions Cup China Tour 2015 digital marketing campaign, CCTV interactive tourism platform, Internet of the Things, etc.
  • As core team member, contributed to the company growth from early stage with 17 employees to 70 employees with 20 million US dollar A-round venture capital.
  • Led company’s user experience design, innovative solution, new product conceptual design, App and web application’s information architecture and interaction design.

Game Design Intern | Playday Games Ltd, Hong Kong [06/2013 - 08/2013]

  • Designed, illustrated and animated avatars for Android mobile game ‘Let’s Farm’.

Design Intern | Color Rich Ltd, Hong Kong [06/2011 - 08/2011]

  • Designed company’s promotion items including posters, catalogs and ads.
  • Designed ‘The Panda Collection’ stationaries, one of the brand’s annual best sellers.


Design Patent: SmartBeacon-4AA [2015]

  • Zhao W, Zhao D, Wang Y, Zheng X, Ma X. 2015. [ Patent No. ZL 201530105148.7 ]

Student Representative of Mechanical Engineering Class 2013 [2013]

  • Delivered the valedictory speech in graduation ceremony.

Lam Sze Ming Scholarship [2011-2013]

  • 3 scholarship awardees selected among all ME students each year.

Dean List Student of Faculty of Engineering [2011&2013]


Co-Founder & Player | CMSA Female Basketball Team, HKPU [2009 - 2014]

  • Won the championships in 2011&2013 Hong Kong Joint-University Mainland Student Basketball Competition.

Volunteer | The 26th Summer Universiade Shenzhen China [08/2014]

Promotion Secretary | 16th Student Union Choir, HKPU [2010 - 2011]

Student Mentor | Faculty of Engineering, HKPU [2010 - 2011]


  • Adobe Creative Suites

    Photoshop / Illustrator / InDesign
    AfterEffects / Dreamweaver / Muse

  • 3D Modeling&Rendering

    3Ds Max / Unity / SolidWorks
    AutoCAD / Rhinoceros / Keyshot

  • Prototyping&Animation

    Spine / Axure RP / Principle

  • Productivity Tools

    Word / Excel / PowerPoint
    Pages / Numbers / Keynote

  • Development Skills

    HTML / CSS / JavaScript
    Java / Python / Matlab / d3.js

  • Linguistics

    Native in Chinese Mandarin&Cantonese
    Fluent in English / Elementary in French